When the long-awaited release of Panasonic’s new camera hit a snag, this comedic spot was created to help calm eager buyers. Agency: Phelps
Rob & crew used a huge translight background to make it seem like Dave Holmes was strolling through a neighborhood, then revealed he was actually hanging out on a backlot.
A commercial for Wendy’s that ties in with the game show “Minute to Win It.” The script first featured French fries, then burgers, then soda cups, and finally lettuce to promote a new line of salads.
Two spots featuring FX Movie Channel host Tava Smiley in her element: interviewing stars on the red carpet. Rob & crew staged the whole event on a backlot with well-coiffed "celebs" and phony paparazzi.
Original “Newlywed Game” host Bob Eubanks and fellow hosts Todd Newton and Kennedy go retro for Comcast. Everything except the three speaking actors was added in post, including the set, the fellow contestants, and even the microphone in front of Bob. Production company: The Spark Factory
Four cameras and a stunt driver were used to capture host Dave Holmes’ high-speed ride in a Ford Mustang for this integration Rob directed and edited for the FX series “DVD on TV.” Production company: The Film Syndicate
Dolph Lundgren knows action, and gives wanna-be stunt performers a lesson they’ll never forget in one of six comedy segments Rob directed with Dolph in a single day. Check out the Digital section for more.
Tylenol spots for ad agency JWT and GSN, featuring Florence Henderson and Wink Martindale. Four :60 spots were directed by Rob in a single day. Check out the Digital section for another segment featuring Erik Estrada.
Rob & crew rebuilt the set of the competition series “Steampunk’d,” brought in two former contestants, and shot them building steampunk dogs for this integration for Petfinder and Purina. An online poll decided the winning design.
“DVD on TV” host Dave Holmes goes behind the scenes of his own show to learn what crew members think about Ford’s latest pick-up truck, in this integration written/directed/edited by Rob for FX. Production company: The Film Syndicate
Branded content for Friskies and the hit series “Minute to Win It,” featuring a cat performing the near impossible to win a treat. A good part of the budget went to training three lookalike felines to ride a Roomba. A fun shoot featuring stars with purr-fect cat-itudes.
One of three online Christmas sing-alongs Rob directed featuring the versatile John Michael Higgins (all four of him!), host of the hit game show “America Says.”
One of five stunt driving segments Rob directed for FX Network and The Film Syndicate to promote the Jason Statham remake of “Death Race.” Five cameras captured the action and then Rob cut it together.
Rob & crew overtook an LA gym, hired '70s icon Erik Estrada as a trainer, and let hidden cameras roll for Tylenol & GSN. Game show legend Wink Martindale joined in on the fun. Agency: JWT
When Dolph Lundgren turned his talents to hosting a competition series, I directed six comedy segments with the action star in a single day to launch his show across digital platforms. Here are five of them (look under Branded Content for the sixth).
“Ghostbusters” co-stars Kate McKinnon and Leslie Jones played a round of Winsanity with show host Donald Faison. Shot in one five-minute take in a hotel room with 3 cameras and a makeshift game show set. Featured at Extratv.com.
Rob has directed dozens of man-on-the-street segments stretching from LA to Boston for brands including Clorox, McDonald’s, Oscar Mayer, and this fun one for Boost (part of a series).
One of 20 digital segments Rob directed over a three-day period for Stouffer’s website of dinnertime tips. Starring comedienne Jenica Bergere and some talented kids with zero family time. Agency: Conductor
Promo for the game show Winsanity which never saw the light of day (the show was cancelled before the second season aired, but this spot was too fun not to include).
Rob & crew staged an elaborate wedding in the mountains of LA for these two launch promos for “The Newlywed Game,” starring host Carnie Wilson. One challenge: Carnie was very pregnant and could barely stand, so a double takes her place for non-close-ups.
Comedy promo for the ever-popular Cash Cab shot with host Ben Bailey on green screen.
Two of many launch promos and digital segments shot in a single day with host Donald Faison for the GSN game show “Winsanity.”
14 sets were built on a single soundstage and dozens of cast members were dressed in period wardrobe for intros to all 7 games of the World Series on Fox. The Red Sox swept the Rockies in 4 games, meaning almost half of the work never aired! Production company: The Film Syndicate
Rob interviewed all of the contestants on the set of GSN’s breakaway hit series “Skin Wars” and used a jib to capture them in their heroic poses.
Rob & crew had access to the Sony Studios set of the game show “Russian Roulette,” and shot as many promos as possible in a single day. This one features comedian Michael Rayner and future Antiques Roadshow host Mark L. Walberg. Production company: The Spark Factory
Trailer for an award-winning documentary about Rob’s childhood filmmaking adventures. Screened at over 30 film festivals and at San Diego Comic Con. Film Threat calls it “a must-see” and “inspiring.” Now streaming on Amazon Prime.
Extremely short, award-winning comedy featuring Rob’s daughters and a few ‘70s relics. Screened at over a dozen film festivals in theaters across the U.S. and featured at AintItCool.com.
Award-winning short comedy Rob directed, edited, and shot on one of the sets used in “The Usual Suspects.” Starring comedian Jamie Kaler and Joel McHale (before he was JOEL MCHALE).